One of the best things about article marketing is that it can cost you absolutely no money. This means you will have to work entirely for yourself; however, that can be extremely beneficial. You write, backlink and market yourself, according to your exact specifications. Try different resources and set aside a certain amount each day to campaign for yourself.
Keep your keywords current. Researching in the beginning is very important, but do not let it end there. Keep researching on a consistent basis to find what keywords are still of good use to you. If one of your keywords is no longer popular, but a different relevant one is trending, switch them out!
Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writers. These software programs produce horrendous work that will get you thrown off of most article directories in a hurry. Do it yourself or outsource it, but never automate the process.
Add links to your article. In every article you write, you should include both a link to your websites homepage, as well as a deep link to other relevant information on your site. These will give the readers a way to find you, and the other information they may be interested in, with a minimum amount of fuss.
Put the right tools to work for you to increase your online presence. There are products available that can deliver your articles to hundreds of article directories with the click of a button. Yes, they normally cost some money, but you’ll find a few free services out there as well. Track these down to get a cheap way to build readership.
Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it’s best just to mention it in the resource box and not in the article.
When writing articles, you must be original. When you are unafraid to reveal your personality, your writing will take on a human quality and draw in the reader, for they will sense your authenticity. Your readership will expand once your audience develops an appreciation for your own personal style and approach.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
In conclusion, article marketing can be 100% free, if you go about it the right way. You cannot outsource your articles, backlinking or article submissions and you must use completely free directories. It is easy to work for yourself and will probably be worth it in the long run. Enjoy your financial freedom!